Iconic surfing brand Rip Curl has felt the full brunt of customers who they deliberately insulted by promoting a male as a woman.

Iconic surfing brand Rip Curl has felt the full brunt of customers who they deliberately insulted by promoting a male as a woman.

Sasha Lowerson is an Australian male surfer who has won longboarding events in male competitions and has recently claimed to be a woman.

“I know I’m a woman and I know I deserve to be in the women’s (competition)” 

No, he is a man.

Appropriating stereotypes doesn’t magically turn a male into a female.

Saying you “feel” like a woman doesn’t make you one, because no male on earth can know what it feels like to be a woman, because he isn’t one.

For some illogical and unscientific reason, the bright sparks at Australian Surfing and Rip Curl have accepted the lie that a man can be a woman if he says so. Lowerson, Rip Curl and Australian Surfing can’t even define what a woman is, so how can he be one? 

Dipping their toes in the woke water, Rip Curl decided to drop legendary professional surfer Bethany Hamilton as a brand ambassador in favour of Lowerson, a male who claims to be a woman. They tried to promote their brand using Lowerson but it backfired big time. 

#BoycottRipCurl began trending on social media and they quickly removed their posts about him. 

It is incredible to see the utter contempt Rip Curl and other brands display towards women.

Bethan Hamilton is a mother of four, still competing competitively, with one arm after losing the other in a shark attack when she was a young teenager. You can watch her inspirational story in the documentary “Unstoppable” and the movie “Soul Surfer.”

Lowerson is a man who grew his hair long and claimed to be a woman. 

Which one would you rather have as a role model for young girls?

You would think companies like Rip Curl would have learnt from Bud Light’s atrocious performance after using Dylan “I’m a girl” Mulvaney to promote their brand. 

It is like they are mocking us. 

But they have fully underestimated the fury of the public who are waking up to the lie that a person can change their sex. As swimmer Riley Gaines says, when they come after you, or mock us with this nonsense, speak louder!

It works.