Australian based gender activism website, Minus18, is set to benefit from Disney’s new Pride clothing range.

The new Rainbow Disney Collection is being promoted for the upcoming Pride month and is aimed at adults and children.

The range includes a variety of Disney brands in rainbow colours. One t-shirt has the word “LOVE” emblazoned across it with the letter “O” replaced by a rainbow striped Mickey Mouse symbol. There are backpacks, pins and a large range of clothing. Clearly children are the target market, even children as young as 2 years old.

The website boasts, “Pride Products featuring Our Iconic Brands: In celebration of Pride Month 2021 and the company’s Pride collection, The Walt Disney Company is giving funds as part of our ongoing commitment to organizations around the world that support LGBTQ+ communities.”

Disney will be making a contribution to the controversial Australian website Minus18. The website says:

“Minus18 is a champion for LGBTQIA+ young people in Australia. By leading change and building social inclusion, Minus18 is advocating for an Australia where all young people are safe, empowered, and surrounded by people that support them. Minus18 believes in equipping young people with the skills they need in every program to be at the forefront of driving change, empowering the next generation of LGBTQIA+ leaders.”

Minus18 was at the centre of the Safe Schools controversy, hosting highly sexualised and explicit content aimed at children.

Binary spokeswoman, Kirralie Smith, said Disney’s activism is disappointing.

“How has such an iconic family brand become so sexualised? Celebrating sexual orientations and identities is for adults, not children. Sexualising children is unacceptable, whether it is for social engineering or profit is irrelevant. Leave kids alone and let them grow up without these aggressive sexualised campaigns in their faces day in and day out.”